Transform Moments into Memories: Enhance Your Brand Narrative with a Custom Candle
Is your brand tired of blending in? Are you getting bored of seeing and using the same Canva templates as everyone else? Are you seeking to create brand loyalty that goes above and beyond SWAG like tote bags, keychains and enamel pins? Looking for a tangible way to express your brand's unique personality and values?
In today's competitive landscape, brands are seeking innovative ways to forge deeper connections with their audience.
Offering a custom candle allows your brand to engage with its customers on a deeper, more emotional level, creating a unique and memorable sensory experience that strengthens brand identity, loyalty, and overall perception. This goes above and beyond just offering SWAG to your audience.
House of Thayer glass candle using our iconic poppy color, and logo laser engraved on the body of the candle
Drawing upon two decades of collective expertise in the art of candlemaking, Jerri and Kat of House of Thayer offer an elevated fragrance collection tailored to enhance your brand identity. We specialize in the creation of bespoke fragrance suites with unique packaging options, utilizing only non-toxic, clean, and organic ingredients in the formulation of our candles and room sprays. House of Thayer is committed to providing a unique sensory experience that aligns seamlessly with your brand's vision and values.
one - focus on sensory branding
Craft Your Brand's Signature Scent: Elevate Your Presence with a Custom Candle.
Go beyond the visual and tap into the power of scent. A custom-designed candle offers a unique and memorable sensory experience, subtly reinforcing your brand identity and leaving a lasting impression. Imagine your clients being enveloped in a fragrance that perfectly embodies your brand's essence, evoking specific emotions and memories. Let us help you translate your brand story into a captivating aroma, transforming spaces and creating an unforgettable ambiance that sets you apart. Elevate your brand experience, one exquisite scent at a time.
two - focus on exclusivity + differentiation
Distinguish Your Brand: Create an Unforgettable Sensory Identity with a Bespoke Candle
A custom candle scent offers an exclusive opportunity to differentiate yourself from the competition. We collaborate with you to develop a fragrance that is entirely your own; a sensory signature that resonates with your target audience and reinforces your brand's premium positioning. From sophisticated and luxurious to fresh and invigorating, we'll craft a scent that perfectly captures your brand's spirit, creating a memorable and covetable product that elevates your brand image and delights your customers.
three - focus on creating an experience
Transform Moments into Memories: Enhance Your Brand Narrative with a Custom Candle Experience
Brands today are about more than just products; they're about creating experiences. A custom-scented candle offers a powerful way to enhance that narrative, transforming everyday moments into sensory journeys that reinforce your brand's message. Whether it's welcoming clients, gifting valued partners, or creating a unique ambiance in your retail spaces, a bespoke candle adds a layer of sophistication and thoughtfulness. Let us help you craft a fragrance that evokes the desired emotions and associations with your brand, leaving a lasting positive impression and fostering deeper connections with your audience.
a souvenir candle custom scented for a Colorado brand using the iconic Welcome to Colorful Colorado image laser engraved on the lid
Let’s explore 12 distinct avenues to elevate your brand's presence, by defining and amplifying these moments of opportunity.
Enhanced Brand Identity
A custom scent becomes an olfactory extension of your brand's personality, values, and aesthetic. Just like a logo or color palette, the scent can evoke specific feelings and associations with the brand.
Creating a Sensory Connection
Scent is a powerful trigger for memory and emotion. A custom candle can forge a deeper, more personal connection with customers by engaging their sense of smell, leading to stronger brand recall and loyalty.
Differentiation in a Crowded Market
In a world saturated with visual and auditory marketing, a unique scent offers a distinctive way for a brand to stand out and be remembered. It provides a novel and less common touchpoint with consumers.
Elevating the Customer Experience
Burning a custom-scented candle can transform a space and create a specific ambiance associated with the brand. This elevates the overall customer experience, whether they're using the product themselves or thinking of the brand in their environment.
Driving Brand Loyalty and Advocacy
A thoughtfully crafted custom scent can delight customers and make them feel a stronger affinity for your brand. This emotional connection can lead to increased loyalty, repeat purchases, and positive word-of-mouth referrals.
Creating a Tangible Brand Touchpoint
In an increasingly digital world, a physical product like a candle offers a tangible way for customers to interact with your brand in their own space. It's a sensory reminder of your brand's presence.
Strengthening Brand Storytelling
The custom scent can be woven into your brand's narrative, adding another layer of depth and meaning. The notes and overall aroma can reflect your brand's history, values, or product offerings.
Unique Gifting Opportunity
A custom-scented candle makes for a thoughtful and memorable gift, either as a promotional item, a purchase-with-purchase incentive, or a standalone product. It offers a more personal and luxurious feel than many standard branded items.
Extending the Brand Experience Beyond the Core Product
For brands with a specific lifestyle or aesthetic, a custom candle can extend that experience into the customer's home, reinforcing your brand's overall vision.
Creating a Sense of Exclusivity and Luxury
A custom scent inherently feels more exclusive and high-end than generic fragrances, which can enhance the perceived value and luxury of your brand.
Potential Revenue Stream
Depending on your brand's strategy, custom candles can also become a direct revenue stream, offering customers a desirable product that aligns with your brand's image.
Reinforcing Brand Values
The choice of scents and materials can reflect your brand's commitment to sustainability, natural ingredients, or ethical sourcing.
This travel inspired brand wanted to expand their product offerings by creating a custom scent AND packaging that reminded clients of their time in Havana - tapping into their memory.
AND it’s not just for home brands. Essentially, any brand that prioritizes creating a strong emotional connection with its customers, wants to elevate its perceived value, or aims to offer a more holistic brand experience should consider the power of a custom candle. It's a subtle yet impactful way to leave a lasting impression:
Luxury & high-end retail brands
Hospitality & travel brands like hotels, spas and resorts
Lifestyle and wellness brands
Home goods and interior design brands
Beauty & cosmetic brands
Event & experiential brands
Real Estate & Property Development
Boutique fitness studio brands
Art Galleries, museums, and cultural & heritage brands
Working with House of Thayer on creating a custom fragrance suite is NOT simply private labeling (though we do that too). The way your candle looks and smells is the ultimate brand experience. We know how important brand recognition is and you spent a lot of time and money developing your identity (logo, fonts, colors, & imagery). The social science of fragrance says that the human sense of smell (or olefactory) is most closely associated with the human memory. It’s what we say things “oh, that smells like Christmas!” Christmas doesn’t have a smell, but the experience of Christmas does. The foods we cook & eat, the decor we style, the things we wear, the gifts we exchange - what your holiday experience is, is one that you’d recognize anywhere!
Imagine providing the same thing for your clients:
A couple comes to your spa, resort or hotel to celebrate a milestone and has the most luxurious experience….the kind they don’t ever want to end. It’s paradise for them. A place where there’s no daily routine and everything bad doesn’t exist. Only the good. Part of the spa experience is how your band creates a custom scented room spray and candles that can be smelled all over the the resort; in communal spaces, private spaces and spaces of experience like the pool, massage rooms, on their bathrobes, and even on their pillows and bedsheets. The smell will forever be associated with your brand. Imagine your post visit followup flow not only includes an email or request for a review, but also mailed your client with a candle as a ‘Thank You’ that has your brand colors, brand logo, and smells exactly like the fragrance you included during their stay. That level of service is completely unmatched and nothing beats brand loyalty more than a sense of nostalgia…When they smell your custom branded candle, they go back to your resort. They go back to a place where only the good exists. We guarantee they come to you again AND refer everyone they know.
If you’re ready to elevate your brand, we’re ready to work with you! At House of Thayer, contact us today to enhance your brand experience with a custom candle hello@candelariacandles.com